In an effort to jump back in to blogging, I’ve been reading a lot of articles about the current social media and blogging trends. I’m still constantly pinning blogging and social media related content to my blogging resources Pinterest board. It’s a topic I’m interested in, even when I’m not actively blogging.
So today I’m taking a stab at what 2018 has in store for blogging and social media. Let’s go…
Instagram will pull a Facebook and start charging for business accounts to be seen. I read recently that it was recommended that you not switch your Instagram profile from a personal account to a business account for this reason. I have no idea if that’s true or not but the logic seems sound so I’m leaving mine a personal account. That said, if I managed to hit 10k followers (unlikely but – shameless plug – follow me here), I would not have access to the swipe up feature using a personal account.
People will insist they want more “real life” but will continue to read carefully curated posts and engage mostly with beautifully staged photos on Instagram. We can all try to pretend that we like slightly blurry photos taken in bad lighting just because the blogger is “keeping it real” but realistically they just don’t do as well. It’s the same reason a title like “10 Ways to Supercharge Your Weekend” works better than “Friday Musings”. I’ve seen several bloggers do some sort of poll on Insta stories about “do you want more real life?” and it seems the overwhelming majority do but I’m not sure that’s actually true.
Bloggers will cool it on the e-courses. If 2013 was the year of sidebar ads, then 2017 was the year of e-courses. I could be wrong about this (and, you know, everything else on this post and this blog and this life) but it feels like the market is saturated.
Bloggers (and readers) will realize that newsletters are mostly redundant. After Google Reader went away and so did the little Blogger widget of how many followers you had on Google Reader, people jumped to Bloglovin’. I still use and enjoy Bloglovin’.
Then somewhere along the way that Bloglovin’ follower number became less obsessed over and was replaced with the beloved email list. Because if you have someones email, it’s yours! It won’t be discontinued or taken away!
But frankly, I just don’t get it. I follow your blog to hear what you have to say. I don’t need you to email it to me also. As a blogger, what I want to write I’ll put on my blog, not in some exclusive newsletter. I get that it’s a good business move but I’m over it. I’m hoping this constant request for my email address will stop being such a thing.
More video content. I’ve started attempting a few Insta stories where I talk directly to the camera. It feels weird and awkward and mostly I can’t get used to it BUT. And this is a big BUT. BUT I enjoy those videos the best on other people’s feeds! The ones where they talk directly to the camera (to you) like a friend. I also think lots of bloggers are going to work on their video content for Youtube. I will probably not be among them but I’ll enjoy watching everyone else up their video content game.
Swipe up on Instagram for everyone. Maybe? Wishful thinking? Also could be a pay to play kind of thing. It wouldn’t surprise me if they roll this out to Instagram business accounts with all amounts of followers (currently only offered to those with 10,000 or more) but also build in some type of charge for it.
2018…the year of podcasts? I’m seeing more and more bloggers take their content in an audio direction. It makes sense, since our generation is accused of having short attention spans (come on, you know it’s true) and wanting to be entertained at all times. Podcasts allow you to listen to much of the content that might be included on your favorite blogs while doing other things. How very millennial.
So tell me, what do you think of my predictions? Have any of your own? Or even any hopes/wishes?