Why I Let My Other Blog Die

blog posts about blogging

Some of you may remember that I had another blog – Blog Brighter. After years of personal blogging, I began to sprinkle blogging how-to and tips posts in with my regular content. I’d been around the block. I was making (what I thought) was a reasonable amount of side income from my blog. I felt I had knowledge to share. I also felt that a lot of my readers weren’t bloggers and thought it might be good to have a separate space to share that content. And so Blog Brighter was born.

I’ll be honest, I feel like I started Blog Brighter at the right time. I was writing the articles that I wish I’d been able to read when I started out but nothing like that existed (that I’d found). By the time I started Blog Brighter, there were a few other sites that focused on tips for lifestyle bloggers but it wasn’t the landscape that it is today.

And what about today? In my opinion the market is completely saturated on the blogging about blogging front. My pinterest feed is littered with tons of articles about blogging, growing your blog, blogging tips, tricks, shortcuts, and how-tos. It seems like every blogger who started off as a lifestyle blogger now mixes in content about blogging itself. Guess what? I’m over it.

I’m sure 2012 Nadine would have loved those kinds of articles. They would have been hard to find back then and like tiny nuggets of gold if I did. But now days I feel like there is so much information readily available. You can take e-courses, webinars, and read countless articles, so many of which will just be regurgitations of the same information – your Instagram feed has to have a consistent theme and feel, edit all your photos the same way, VSCO for editing, you have to produce regularly scheduled content, yada yada yada. I don’t think I’ve read an article about blogging or Instagram in the last year that shared new information – stuff I didn’t already know. I can’t figure out whether I’m sick of it because I know most of what they’re sharing or if everyone else feels that way too.

That said, when I got burned out on blogging sometime around a year and a half ago, my content on Blog Brighter was the first thing to go. How could I present myself as a blogging expert when I no longer had the passion for it? Who would believe a word I said if my personal blog began to collect dust? So I let it sit there for over a year, pins being re-pinned on Pinterest, bringing in some traffic but nothing too crazy, making a couple bucks a day on Google Adsense.

When I started to miss blogging and wanted to come back to it, I started reading all those articles on my Pinterest feed. I’d been out of the game so long! What if the whole world was different? And you know what? It wasn’t that different. Sure, webinars and e-courses are all the rage. Sponsored posts are harder to get. Everyone is trying to make a product to sell. If you’re trying really hard to monetize, sure things are a bit different. But not drastically. I realized that much of what I’d written on Blog Brighter was available on dozens of other sites. It just didn’t seem that helpful anymore. So when my hosting came up for renewal, I let it lapse. And just like that, all my content was gone.

I sometimes think back to why we all started blogging in the first place. For me, it was that I was at a job that wasn’t allowing me to utilize all of my skills. My blog filled a gap and relieved boredom. I mixed in blog posts about blogging when I felt like I had things to share and frankly, didn’t want to blog about myself all the time (I’m not a narcissist and also realize my life isn’t that thrilling). But still, I think I’d rather blog a couple times a week about real stuff than crank out 5 posts a week and have to mix in steaming hot garbage (not saying that people who post 5 days a week produce garbage, just that I know my creative limitations while working full-time).

I still read blog posts about blogging sometimes, desperate for the one post that will stun me by sharing lots of new things I didn’t know. It’s rare, but it happens. Here’s the bottom line: I’m probably done blogging about blogging. I’m not an expert anymore and I just as I didn’t originally start blogging to write about blogging, I don’t think most readers started reading blogs to learn about blogging. My guess is that you started reading blogs for the same reason I did (and do) – for the stories and the sharing. The feeling less alone, the learning, the perspective, and the connection. To watch some random strangers kids grow up (truth), get outfit ideas, hear about how well some new mascara works, and to generally be on each other’s team.

For now, you can trust that I’m going to leave the blogging about blogging to the seasoned pros (two of my favorites, Helene and The Blog Market come to mind). And sure, I’ll still click on the occasional blog tip style blog post in hopes that I’ll learn something life changing.

The irony is, I just wrote an entire blog post about blogging where pretty much all I shared is that I’m over blog posts about blogging. Okay I’m done now. But I’d love to know if this is just a me thing.

YOU MIGHT LIKE:
  • I can’t like this post enough because this is ME. I remember when I started “blogging about blogging” a few years back, it was a hard concept for people to understand. Where I would be like, “ummm I share how I blog and provide tips and tricks” and I would get a blank stare.

    Now, like you, my entire feed is people selling courses on how to beat Instagram algorithms, how to make money blogging, how to grow your email list, and it’s never ending. To the point where it’s making me frustrated that everyone feels like they are an expert on blogging, but they are just providing generic tips.

    Yeah – it’s not that ground breaking to tell someone that you need to put a call to action in your Instagram bio.

    I understand where you felt burnt out, because that is so familiar. I want to hear about people’s day, vacations, or just general topics again.

    • Christina

      whenever I see people complain about the Instagram algorithm I have to stop myself from asking “well, is your content interesting or is it the same flat lay I see a dozen times already? Because it may be that your content is just not interesting enough to engage with.”

      • Jae

        I’m sorry, just reading through comments on this thread, and yours literally made me laugh because I couldn’t agree more! HAHAHA good one! 😉

    • Yeah my bloglovin feed has at least a few posts a day about blogging, instagram, tips, etc. It’s too much. I still read them though which is probably the problem. If those posts do really well and get a lot of clicks, it just encourages people to keep writing them.

      I’m trying to get back to old school blogging a bit. I’m always so tempted to polish things too much or over edit. I need to put more me back in to the blog to bring it to life again.

  • I completely agree with you!! I used to write blog posts about blogging for a little bit but quit that as soon as I started because of exactly what you said! I was definitely not sharing anything new; I think I just felt like I had to do that because that’s what everyone else was doing, when I knew that my audience wouldn’t care for those types of posts at all. I’m so glad you wrote this post!!

    Ashlee | http://sparklesbyashlee.com

    • See I think there was a period of time where my audience loved those kinds of posts. So I wrote blogging related posts because they did really well and I thought I had information to share. Now I just know I have nothing new to share or add. Everyone has already written it. And to some extent, popular bloggers just have that something special that maybe isn’t possible for everyone else to replicate.

      • That’s definitely a good point. I just miss the old blogging in general, where you truly just told stories and shared insights and such, and not everything was about blogging. That is what I want my blog to be for anyway.

  • Hanka Richterová

    Actually, as a non blogger, I am just happy to read the personal content and whenever I stumble upon a blogging tip kinda post, I feel like I’ve entered a club I don’t belong to – so I appreciate you being over it!

    • I always wonder how non-bloggers feel about them. But so many blog readers are also bloggers. I know for me, those posts often did really well. It’s hard as a blogger to decide to post things that mean more to you but won’t be as popular.

  • Not just you. It’s Inception-like. Even bloggers who’ve barely started a blog want to blog about blogging. If the only reason your blog gets any hits is with a how-to that anyone who’s blogged for a week knows, you need to do better.

    I have feelings on this.

    • Inception like haha. So true. This post was kind of the toned down version of my thoughts. I had to edit several times just to make sure I didn’t enrage the internet.

  • The real kickers are the blogs with less followers than me writing whole books on blogging. I seriously roll my eyes. I just cant with the ‘only’ blogging about blogging. At least mix it in with a post or two about yanno … life.

    • Yeah. I think people do it because they’re really really into it. I know I was and I just wanted to learn everything I could about blogging and share what I knew. But there’s just too much of it now and everyone has read all these articles and thinks they’re an expert.

      • Agreed. And I’m not even hating im a firm believer in do what you have to – if you’re really an expert then Ill read and hear what you have to say. Its that everyone is doing it – even persons who clearly are NOT experts. lol

  • I was wondering the other day what happened to your other blog. It was great while it lasted, but I totally agree with you on the saturation of blogging tips for bloggers these days.

    • Yeah. I probably should have renewed my hosting and just left it there cause now there’s all these pins on pinterest that go no where but oh well. There’s plenty of other information available.

  • Christina

    I totally think the blogging 101 Bloggers are a sign of a blog bubble burst. Sponsored posts are getting harder to get because people are charging $2000 for an instagram post (legit rate I saw on a rate sheet/media kit) calling themselves influencers when they have 500 followers, or calling themselves bloggers when all they do is post to Instagram. Brands are realizing that they can be picky. So lifestyle blogging is becoming less attainable as an income source but getting new bloggers to pay $150 for a webinar is easy money. Especially when you just regurgitate the same info. I would love to start blogging more, but all of those articles really mess with you and give you anxiety.

    • Christina

      Oh yeah, one of the reasons I don’t really blog anymore is because I don’t have a blogger name. Everyone has really pretty names like NadineRebecca or TylerLucille. Where were my parents at the “Give your kid a pretty name” seminar?? Instead, I get stuck with the most 80’s sounding name ever. No one wants to read ChristinaMichelle because she’s just going to give tips on scrunching your socks, frizzing out your bangs as high as possible and the latest goings on at Bayside high.

      • My mother will love this comment. I actually never really liked my name until the last few years. Now I’m glad it’s pretty unique. My blog is on its forth name (can you tell I can’t make up my mind?) so I figured if I just went with my name, I’d never really hate it cause it’s just me. And for the record, I like Christina Michelle. It’s probably just hard to get a social media handle of :-/

    • I love this bubble burst theory. You’re totally right. I do think that lots of people start blogging thinking they’ll be able to get big and make good money but the market is so saturated right now.

  • I feel the same way! I never click on blogging posts anymore, because all of the information is the same. I miss the blogging that existed when I started.

    • I miss it too. I’m trying to incorporate more regular life stuff again because I feel like that’s what I need to get back to to be authentic again.

  • Absolutely so much yes to this post. I started blogging back in 2009 when I was pregnant with my son, that was quite a few blogs ago. Comparing blogging then and now, it is a completely different world. Truthfully, I miss the “old blogging days”. There are so many posts about how to get more followers, likes, clicks, etc. but almost every single one is saying the same information as all of the others. Reading “real” content is almost a rarity. I loved ordinary everyday posts that gave us snapshots and sneak peeks into the lives of others (and I mean that in a totally non-creepy way ha ha). Not to mention, advertising prices are darn near sky high! It’s wild. I know I have shared a few about blogging posts… but it definitely isn’t anything new or interesting.

  • This is so true – and a lot of the blogs I used to love have turned into blogging about blogging blogs, and I’m just over it. It’s funny because part of me wants to post more personal stuff on my blog, but it’s about food and healthy recipes, so I have a hard time finding that balance between the food/recipes and personal stuff. I haven’t figured that out yet, but it will come.

    I think that a lot of people feel the same way, so maybe blogging will slowly start to come back to what it was in 2012? That’s my hope.

    • Jae

      You and me both, Kristyn!

  • Jae

    It seems like every blogger who started off as a lifestyle blogger now mixes in content about blogging itself. Guess what? I’m over it.

    I couldn’t agree more with you, girl.

  • I stopped trying to create “popular” posts, you know the ones I mean – like “HOW TO EXPLODE YOUR GROWTH ON TWITTER” in hopes of it going viral on Pinterest or something. I started sharing fewer perfectly edited photos, more real life details and guess what? My numbers went through the roof. Blogging has ebbs and flows and I think you’re right…the market is way too saturated.

  • Ooops—I forgot to add that nothing makes me more angry than when I do click on those posts like “4 Ways To Grow On Pinterest” and it’s an ad for an ebook or webinar. *facepalm* I immediately click away.

  • Girl you took the words right out of my mouth. I think your blog Blog Brighter was great and very informative. But I noticed also, in the last 2 years, it became a saturated market about blogging and I’m over reading blogging tips. I miss reading people’s posts where they share about their life, thoughts, linkups, I miss all of that so much because it seems so rare now.

    I’ve never heard of The Blog Market but I’ll definitely check it out, thanks for sharing that.

    I’m glad you came back to blogland with a whole new perspective and new life change 🙂 Keep it up!

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