I’m a Passive Income Blogger – What That Means and Why You Shouldn’t Be One

I'm A Passive Income Blogger - What That Means and Why You Shouldn't Be One | eastandblog.com

Today marks three years that I’ve been blogging. Three years! Here were my thoughts on my first blog birthday and here are thoughts on the second, including why I started blogging and why I continue to blog. Those thoughts are still very true.

The thing is, here we are at year three I still haven’t completely figured this blogging thing out. I’m constantly learning, reading, and hoping that one day I’ll do all the right things and poof! I’ll be blog famous (come on, if you’re a fellow blogger, don’t pretend like you don’t wish the same thing). But for now, not so much. I write, and I keep writing. I do it because most days, I enjoy it. But I’ve also come to a place of peace where if I don’t have anything to say, I just don’t.

Blogging as a career is a big question mark for most people. Blogging is not my career (and probably never will be) but this blog does contribute to my annual income.

When putting together my taxes, I had to add up what I’d made from blogging during 2014. You would think that I would have been tracking this throughout the year (Lisette even provided a template for bloggers to track their income and expenses) but NOPE. So I dug through my email, ran reports on Google Adsense, and poked through my Paypal account and came up with my total income earned from blogging in 2014. It was more than I thought it was but certainly less than many of my blogging peers are making. It accounted for about 13% of my income in 2014.

I’m a passive income blogger. I don’t seek out partnerships with brands. Hell, I don’t really have much of a “brand” myself. I don’t sell advertising in my sidebar to fellow bloggers (anymore). I rarely am chosen for sponsored posts (that’s the truth), though I don’t apply for many of them in the first place. My income is passive in that I mostly just stick and ad or two (or 5) on my site and call it a day. I let the income trickle in, cent by cent, dollar by dollar. I’m not making the big bucks.

Some of my blogging peers, are not being passive about their income. They’re branding themselves, pitching ideas and collaborations to brands, and churning out brilliant and interesting content. Bloggers who want more than passive income are working at it. They are making things happen for themselves. When the opportunities aren’t falling in their inboxes, they are seeking them out. When the blog world changes (example: the death of sidebar ads), they change with it and find new streams of income. They write e-books, create worksheets, workbooks, planners, and blog designs. They find alternatives streams of income. I respect those people, so very much.

I’m not doing that. Not today. I question my confidence and my ability. I hoped I wouldn’t feel this way three years in, but I do and I’ll be open about that.

Maybe one day I will feel differently but for now, I’m okay with being a passive income blogger. My income reflects my effort. I write but I don’t seek. I brainstorm but I never pitch. I’m focusing on my content and hoping those things will come organically or that I’ll feel more confident in seeking them out.

I’m a passive income blogger. But you don’t have to be one.

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